Communications & Analytics Professional
I turn complex ideas into content that moves people. Six years building enterprise social strategy, executive thought leadership, and data-driven communications at scale.
View selected work ↓I am a professional insight storyteller, a creative writer who became an analytics professional. At Centene Corporation, a Fortune 19 healthcare company, I built the social media function from the ground up: governance frameworks, measurement infrastructure, executive voice programs, and reporting systems that turned data into strategy. I coached C-suite leaders on LinkedIn best practices, growing their presence from zero to recognized voices in healthcare. I recently completed my MBA in Business Analytics at the University of Missouri, deepening expertise in customer segmentation, predictive modeling, and data mining.
Developed and delivered training programs for Centene executives on LinkedIn best practices including content strategy, engagement techniques, audience development, and platform algorithm fundamentals. Coached leaders on translating their expertise into perspective-driven posts that build authentic credibility rather than broadcasting announcements.
Narrative insight-driven performance report replacing platform-by-platform readouts. Three strategic findings with observations, learnings, and recommended actions. Replaced raw metric summaries with a decision-ready framework leadership could act on immediately.
Year-end analysis of Chief Health Officer's LinkedIn presence across 25 posts. Developed a weighted scoring model (0.6 x engagements + 0.4 x impressions) to identify balanced high performers beyond single-metric optimization. Found perspective-driven posts outperform informational content by nearly 3x above benchmark.
Built enterprise governance infrastructure for a Fortune 19 company: sequential content production timelines, tiered stakeholder approval workflows with Legal, Compliance, and Clinical sign-off, and an escalation decision-tree for sensitive issues. Deployed across 30+ health plan subsidiaries as the operational backbone of Centene's social function.
Six years of enterprise communications, social strategy, and analytics at Centene Corporation (Fortune 19), paired with an MBA in Business Analytics from the University of Missouri. Expertise in executive thought leadership, data-driven content strategy, measurement frameworks, and cross-functional stakeholder management in regulated environments.
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Currently exploring new opportunities in communications strategy, content leadership, and marketing analytics. Based in St. Louis, open to remote.